copywriting services
Blog
Here is where we talk about what matters to you.
Does your message get read? Why or why not?
- Is your message as effective as it can be?
- Do you get attention?
- Do you create interest?
- Is there a desire to find out more?
- Do you have a clearly-defined action? Does the reader know what to do next?
- Is your message consistent across platforms?
- How often do you post? How often should you?
- What is the purpose of posting? Information? Sales?
- There are some common grammar oopsies. Are you making them?
You need headlines that are read and clicked on. There’s an art to all of this.
content
This is where the rubber meets the road, so to speak. Despite all the other platforms you may be on, it is here, on your website, where your prospect makes their decision. Your website is like your home. You may be one person at work, another with one friend, and still another with a third, but it is when you are home that the real you comes out. Savvy web-users know this, and it is here they check to see who you are.
White Papers and Case Studies
When you sit down with those you care about and explain, really explain, an element of your business – or maybe your whole business – getting to the nitty-gritty of what make you and your business the best, that is a white paper.
Detailed.
- Useful.
Clear.
- Your product.
You.
“The difference between the almost right word and the right word is …
the difference between the lightning bug and the lightning.”